Privacy policy
The Science of Demand Generation Marketing Plan Builder
LAST UPDATED: 11 NOVEMBER 2026
This policy explains how Rocket SaaS Ltd collects and uses your information when you use the Science of Demand Generation Marketing Plan Builder at science.rocket-saas.io.
Who we are
Rocket SaaS Ltd is the controller of your personal data for the Plan Builder. For our company number, registered office and ICO registration number, email privacy@rocket-saas.io.
Contact us about privacy at privacy@rocket-saas.io.
What we collect
- Your work email address, which you give us to sign up and sign in.
- Your newsletter preference, only if you tick the box.
- Your answers. The information you enter into the tools, such as your average contract value, targets, budgets, customer segments and positioning. This is information about your business.
- Your plans. The plans the Plan Builder generates from your answers.
- Files and text you choose to upload or paste into the optional AI assist tools, such as a CRM export or call transcripts.
- Usage information, such as which tools you've completed and when you last used the Plan Builder.
- Technical information, such as your IP address and browser type, recorded by our hosting provider for security and to keep the service running.
Please don't enter personal information about other people, such as customer names or contact details, into the tools or uploads. The AI assist tools remind you to remove confidential information before uploading.
How we use it
We do not sell your information, and we do not use it for automated decisions that have legal or similarly significant effects on you.
AI processing
Your plans are written by an AI model provided by Anthropic, using your answers and the content of the book. When you use an AI assist tool, the file or text you provide is sent to Anthropic to generate suggestions.
The Plan Builder does not save your uploaded files or pasted transcripts. Only the suggestions you choose to accept are saved.
Anthropic processes this data on our behalf and does not use it to train its AI models.
AI-generated plans can contain mistakes. Check them before acting on them.
| What we do | Why | Legal basis |
|---|---|---|
| Create your account and sign you in by email link | To provide the Plan Builder | Legitimate interests (providing a service you asked for) |
| Save your answers and generate your plans | To provide the Plan Builder | Legitimate interests |
| Process your uploads with AI to suggest answers | To provide the optional AI assist tools you choose to use | Legitimate interests |
| Add your email to our HubSpot CRM and send you emails about the book, the Plan Builder and Rocket SaaS's services | To follow up on your interest in demand generation | Legitimate interests. You can opt out at any time from any email |
| Record your key answers (e.g. contract value, budget, company stage) in HubSpot | So we understand your business if you book a plan review with us | Legitimate interests |
| Send you the Rocket SaaS newsletter | Only if you ticked the box | Consent, which you can withdraw at any time |
| Keep the service secure and working | To prevent misuse and fix problems | Legitimate interests |
Who we share it with
We use these service providers to run the Plan Builder. They process your information only on our instructions:
| Provider | What they do | Where |
|---|---|---|
| Supabase | Accounts, sign-in and database | EU |
| Vercel | Website hosting | United States and global |
| Anthropic | AI that writes plans and suggestions | United States |
| HubSpot | CRM and marketing email | EU / United States |
| Supabase Auth | Sending sign-in emails | EU |
We may also share information if the law requires it, or with a buyer if Rocket SaaS is sold or merged.
International transfers
Some providers are in the United States. Where your data is transferred outside the UK, we rely on appropriate safeguards such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.
How long we keep it
- Account, answers and plans: while your account is active, and deleted 24 months after your last sign-in, or sooner if you ask.
- Uploads and pasted text: not stored by the Plan Builder after suggestions are generated.
- HubSpot records: kept in line with our CRM retention policy unless you ask us to delete them. Email privacy@rocket-saas.io for the current period.
- Technical logs: kept by our hosting provider for a short period, usually 30 days.
Cookies
The Plan Builder only uses cookies that are strictly necessary to keep you signed in and keep the service secure. We do not currently use analytics cookies.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of your information
- correct information that's wrong
- delete your information
- restrict or object to how we use it, including stopping marketing emails at any time
- give you your information in a portable format
- withdraw consent you've given, such as for the newsletter
Email privacy@rocket-saas.io to make a request. We'll respond within one month.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to sort it out first.
Security
We use encryption in transit, access controls, and reputable providers to protect your information. No system is completely secure, so please don't upload anything you'd be uncomfortable sharing.
Who the Plan Builder is for
The Plan Builder is for business professionals and isn't intended for anyone under 18.
Changes to this policy
If we make significant changes, we'll update the date at the top and, where appropriate, let you know by email.